We all are well known to Media. But the question is, what is streaming media? Well, in streaming media, video or audio content is sent in the compressed form over the Internet and played immediately rather than being saved to the hard drive. With streaming media, a user does not have to wait to download a file to play it. Because the media is sent in a continuous stream of data and it can play as it arrives.
Two types of Streaming media are there:-
Live Streaming– Live streaming is the broadcasting of real-time, live video to an audience over the internet. All you need to be able to live stream is an internet enabled device, like a smartphone or tablet, and a platform to broadcast on. Ex:- Live TV shows
Archived streams– The Internet Archive allows the public to upload and download digital material to its data cluster, but the bulk of its data is collected automatically by its web crawlers, which work to preserve as much of the public web as possible. Ex:- Youtube
What is the requirement for streaming media?
A client program with an audio/video (A/V) codec is required for media streaming. This program is usually embedded in other applications that connect to the Internet, like a Web browser or media player, and a server used for media delivery. Using the codec, the client receives and converts the data in real time to video and audio output, while saving additional data in a buffer.
The market for Streaming Media:- Presently, developed countries such as U.S. and Japan lead the global market of streaming media services mainly due to the availability of high-speed internet connection. There is a linear relationship between internet speeds and IP based video services across these countries.
Key players are Some of the prominent players in the streaming media services market include Apple Inc., Adobe Systems Inc., Microsoft Corporation, RealNetworks Inc., Google Inc. (YouTube), Netflix Inc., Amazon.com, Inc., Pandora Media, Inc, Spotify AB, and Midwest Tape.
Why we prefer streaming media?
No need to for an extra storage device. Media is available instantly provided you have a good Internet bandwidth
Watch programs and movies on your schedule. Most programming is available at any time of the day.
No need to program your DVR to record your favorite show. The whole season is available any time of day after episodes are released.
You just need to have a good internet connection.
As streaming media is growing worldwide, it also aids in earning.
We can make money through streaming media by:-
Run ads during your live stream– Many creators point out that live ads are not really a significant source of income. Since revenue is derived from the total number of clicks or views, the payout depends a lot on how many people see the video. And while VOD content is capable of accumulating those numbers over time, live videos that run ads must rack up an unbelievable amount of live viewers in order to profit significantly.
• Fan donations– When you hear “online donations”, the thing you think of is those PayPal “donate” buttons on websites and YouTube pages. Live streaming platforms have actually moved way past that, integrating fan donation systems right into their interface and gamifying the process. The ease with which fans today are able to support their favorite creators with donations is indeed game-changing.
• Pay per view/subscriptions– Some streamers take advantage of the built-in subscription features that numerous live streaming platforms offer (Vimeo Live, IBM Cloud Video, etc). A monthly subscription includes perks for viewers such as special badges, the ability to chat during the subscriber-only mode, and ad-free live streams.
New trends are coming daily which are enhancing our experience day by day. There are lots of technologies which are joining to streaming media and can blow our minds.